I want to take a moment to acknowledge that rainbow capitalism is a problem and has gotten worse over the years. Having our dollars go to companies that don’t actually support the queer community is a problem. Awareness isn’t the same as action and many businesses have simply realized our queer dollar is just as valid as a straight dollar and that, in fact, they’ll earn more dollars by being “vocal” about wanting queer ones. It’s business, y’all, not support.
Having said that, I also love to shop and it’s so amazing to go to somewhere like Target and see Pride shit everywhere. That wasn’t a thing for me growing up and it’s absolutely wild that it is now. I can buy Pride items in many stores without needing to scour the aisles and its an incredible feeling.
So! Here’s a bunch of Pride stuff I want to buy this month:
What sort of Pride things are you eyeing this month? What shops or creators do you love to support?